BRITTANY GRACE | New York City
How/why did you get into blogging?
To be honest I’m really not sure why I started but I know that I let fear hold me back for years. I was fearful of what other people would think if I put myself out there like that. Blogging is a very in your face type of industry and if you’re not ready to be super public with your life and then judged for it, blogging isn’t for you.
Come to think of it… I remember the reason I started blogging was because people would always compliment my outfits so I wanted a place for them to find out what I was wearing so they could recreate the outfit themselves. It’s funny because my blog has turned into something totally different now but I have the same intention in mind: to help people.
What’s been the most effective way to connect with your readers?
I engage with them constantly, whether it be in email or DM or a Snapchat. I am always in communication with them so I know what they want, what they like, and what they don’t. This journey is just as much about them as it is about me.
How do you set yourself apart in a saturated blogging market?
I found white space that needed to be filled. I basically try to do the opposite of what other bloggers are doing so I stand out. I also really try to engage with my audience and make a meaningful, authentic connection with them. Blogging can be so superficial with lots of “so cute babe” comments and I’m just not into it. I want real stuff. I want to know the good, bad, and ugly so I share that with my community and they appreciate it.
Some of the bigger bloggers won’t take the time to comment back to you or share their success “secrets” so I make sure I respond to every single comment and that my readers know how much I care about them. I really don’t keep any secrets from my readers. Their success is my success, which is why I’m always updating my freebies page. I want them to have the latest and greatest blogging information so they can be successful.
What’s your source of inspiration?
NYC! I’m in the most inspirational city in the world! Seriously… you come to NYC thinking you’re some fashionista then you walk out the door and BOOM someone looks 10x better than you or someone looks absolutely ridiculous but it’s all inspiring. You have to give credit to those people who dress totally outlandish because it takes guts to express yourself to that extent.
It’s really refreshing to see all the different styles and lifestyles NYC has to offer. They weren’t kidding when they say NYC is the city that never sleeps, it doesn’t… the hustle is real! And even the grit and grind of NYC is inspiring.
How do you stay relevant in the blogosphere?
I am constantly adding new content and introducing new things to my readers which keep it interesting. Like I said before I really cater to the needs of my readers so they kind of dictate where Not Another Blonde goes. I also try to spot consumer trends before they happen. So before I saw people take an interest in Snapchat, I went on Snapchat and started to brand my content there. Now I do a “blog tip of the day” exclusively for my Snapchat followers.
How is NYC blogging different from other cities?
The NYC blogging scene is competitive but also very collaborative. You see bloggers all around SOHO taking pictures and it’s so easy to DM them on Instagram and then grab a coffee the next and brainstorm ideas.
Even though NYC is one of the most populated cities in the world, the blogging community is very small. Everyone knows everyone. And most bloggers are willing to help one another out. There are constantly events and blogger meetups which give you plenty of opportunities to network. It’s so easy to connect with anyone in the industry in NYC which is why this city is so special.
Where do you see blogging headed in the future?
I think blogging will be around forever but I do think it will take on different forms. Right now videos and podcasts are getting popular because people are on the go and they don’t have time to sit and read an article for 10 minutes. They want to consume content as they’re doing other things. People’s attention spans have shortened since Snapchat and Instagram.
I also see different platforms emerging but I have no idea what they’ll be but they’ll definitely replace Instagram and Snapchat, #sadface, but that’s just the way social media goes… it’s constantly evolving and if you’re not evolving with it, you’ll get left behind and forgotten about.